{"id":11,"date":"2024-02-01T18:35:50","date_gmt":"2024-02-01T18:35:50","guid":{"rendered":"https:\/\/reforestation.bnpparibas.com\/megabank\/?page_id=11"},"modified":"2024-08-09T14:54:20","modified_gmt":"2024-08-09T14:54:20","slug":"about-en","status":"publish","type":"page","link":"https:\/\/reforestation.bnpparibas.com\/megabank\/en\/about-en\/","title":{"rendered":"About"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;7&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; 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width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"color: #00915a; font-size: 50px; line-height: 40px;\">Mega Bank<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]\n<h3 style=\"color: #000; font-size: 30px;\">The Project<\/h3>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]\n<p style=\"font-size: 17px;\">Through an innovative campaign with BNP Paribas Taipei branch, Mega Bank is now encouraging its clients to participate in the planting of trees in order to <b>take action towards reforestation, fight against climate change and develop biodiversity.<\/b><\/p>\n<p style=\"font-size: 17px;\">For the duration of the campaign, <b>for each 10,000 USD invested in a selected investment product, 1 tree will be planted by our reforestation partner<\/b> in the forests of Assam, India.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;30&#8243;][vc_column_text]\n<p style=\"font-size: 13px; font-style: italic;\">BNP Paribas or its affiliates shall make an arrangement with a reforestation partner in its sole discretion to organise the plantation in one or several forestry projects. The reforestation partner shall be solely responsible to ensure that the trees are planted.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;100&#8243;][vc_column_text]\n<p style=\"color: #3dc65f; font-size: 30px; font-family: BNPPSansCondensed,sans-serif;\">Why plant trees?<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]\n<p style=\"font-size: 17px;\">Forests are both the primary terrestrial carbon sink and the main source of biodiversity on land. In an unprecedented context of climate change and biodiversity erosion, forests are today <b>our main natural allies<\/b> in preserving and restoring biodiversity and in taking action against climate change.<\/p>\n<p style=\"font-size: 17px;\">For more information about Mega Bank, visit their <a href=\"https:\/\/www.megabank.com.tw\/en-us\/english\/index\/about-mega\/history\"><b>website.<\/b><\/a><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;64&#8243; bg_position=&#8221;left top&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221; css=&#8221;.vc_custom_1707394544838{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50&#8243;][vc_column_text]\n<div id=\"outertitle\" style=\"text-align: left;\">INDIA \u2013 ASSAM<\/div>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]\n<div style=\"text-align: left; font-size: 30px; line-height: 30px; font-family: BNPPSansCondensed,sans-serif;\">Restoration of the developing agroforestry in the Eastern Himalayas<\/div>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;15&#8243;][vc_column_text]\n<p style=\"text-align: justify; font-size: 17px;\">The Indian state of Assam is located in the eastern tip of India, between Bhutan, China and Bangladesh. Since 2000, this region of the eastern Himalayas has lost more than 9.5% of its vegetation cover, due to the increasing conversion of natural primary forests to agricultural plots, and the invasion of exotic species that thrive at the expense of native vegetation. The result is a decline in the health of natural ecosystems, which can be seen in terms of soil degradation, increasing land desertification, and the depletion of water tables. Faced with a degraded environment, local populations are confronted with decreasing agricultural yields, which goes hand in hand with the collapse of their food security &#8211; in the state of Assam, only 8% of young people between the ages of 6 and 23 benefit from a healthy and balanced diet.<\/p>\n<p style=\"text-align: justify; font-size: 17px;\">In this context that BNP Paribas has partnered with a reforestation social enterprise, which in turn joined forces with the Balipara Foundation, an Indian NGO, with the dual objective of restoring the forests of the State of Assam, in the Eastern Himalayas, and developing agroforestry in order to provide local communities with more sustainable agricultural solutions for their cotton and tea crops.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text]\n<p style=\"font-size: 10px; text-align: justify;\"><strong>*Source: Reforestation partner. Tons of Co2 Stored: \u00a0<\/strong>One tree stores approximately 150kg of CO2 over the span of 30 years. \u00a0This data comes from the calculation method defined in the book \u201cForest and Carbon\u201d published in 2015, taking as a reference an example of a plantation project in a French forest following the most widespread sustainable management method. The result obtained gives a quantity of CO2 stored per hectare. For the sake of popularization, this figure is reduced to the tree by taking the average planting density of the projects. However, it is interesting to note that in tropical areas, a tree stores around 300 kg of CO2 over 30 years (\u201cAtlas of forests in the world\u201d, Boulier and Simon, 2010). However, the figure of 150 kg of CO2 stored per tree was kept so as not to overestimate our impact on the climate. <strong>Shelters for Animals Created: <\/strong>1 tree = 3 animal shelters<strong>. <\/strong>An IRSTEA study published in Biological Conservation establishes correlations between the species of a tree and the number of microhabitats it shelters within its bark, its branches or its cavities. A deciduous tree provides on average 3 shelters for animals, and a softwood tree provides on average 2.5 shelters for animals.<strong> Months of oxygen generated: <\/strong>1 tree = 4 months of oxygen<strong>. <\/strong>According to Thomas Similowski, an expert pulmonologist from APHP, an adult consumes approximately 700 g of O2 per day. However, according to our reforestation partner forestry experts, a tree produces between 20 and 150 kg of O2 per year. In order to cover a person&#8217;s oxygen needs for a year, an average of 3 trees are needed. We thus obtain the equivalence of a tree planted for 4 months of oxygen.<strong> Hours of work created: \u00a0<\/strong>According to an FAO article published in 2009 in the journal Unasylva \u2013 233 &#8211; \u201cCreating forestry jobs to stimulate the economy and build a green future\u201d, afforestation and reforestation activities are the best opportunities for job creation. In the case of afforestation or reforestation activities, 5 million hectares planted annually create 4 to 5 million full-time equivalent jobs (i.e. 35 hours per week).<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;40&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;7&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About - Megabank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reforestation.bnpparibas.com\/megabank\/en\/about-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - Megabank\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=&#8221;full_width_background&#8221; 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